Transform your wasted storage room into an area of relaxation, recovery, and profit.
The fitness, beauty, and wellness industry is booming.
With an 11% increase in gym memberships in December 2024 (which saw a sustained rise of 8% this January), and reports that spending on nutrition and fitness is rising by 6.3% year on year (as noted in Experian’s Health-Conscious Britain report), it’s fair to say that people are actively investing in their health.
The question is, is your gym, spa, beauty therapy, or wellness centre ready to handle this demand and capture the market before your competition does?
Are you ready to offer something different?
At Alchemy Wellness Award, we’ve seen that spas, gyms, and wellness centres are missing out on maximising their profitability. They aren’t utilising the space they have to offer truly unique and differentiated wellness solutions to their potential customers—driving those customers straight into the hands of competitors who are.
With readily available at-home treatment options like ice baths, the boom of the garden gym during the pandemic, and an increase in people working from home (which has increased awareness of walking pads that can be used throughout the day), it has never been easier to create wellness areas at home. So how do we ensure that consumers still choose our services over this option?
Let’s explore ways you can enhance your current offering and elevate the services you provide to your patrons—whilst transforming wasted space. It’s time to bring in extra revenue and ensure the longevity of your spa, gym, or wellness centre.
How this works in reality
Case Study: Hilton Croydon Private Wellness
A perfect example of what can be achieved in a short time with minimal structural change is Hilton Croydon. With its central location, the Hilton team knew that to attract high-quality guests focused on recovery after sport, relaxation, and health-focused treatments, they would need to upgrade their wellness offering.
They realised they needed a new space to provide this high-end luxury service to their patrons. After seeing their stock room wasn’t being used to its full potential, they decided to enlist our team to transform the space into a self-service private wellness centre.
The best part? It has a quick turnaround time and has the potential to run completely independently—without the need for extra staff.
How we transformed their space
We introduced several Starpool products aimed at providing a luxury wellness experience. Each treatment can be used in any order, allowing people to design their own experience, or follow a tried-and-tested Hilton-guided wellness ritual.
Let’s look at the products and why they were chosen:
Enhancing your offering
Finnish Sauna
We integrated a SOUL Finnish sauna.
An easy way to promote relaxation, reduce stress, and offer a host of health benefits, the Finnish sauna is the ideal solution for any spa or wellness space. Our sleek, high-end options offer stylish relaxation—an experience your patrons won’t forget and will want to return for.
Steam Bath
Next, we installed a SOUL steam bath.
Perfect for regeneration treatments, the steam bath helps bring vibrancy back to the skin and restore dull complexions. It’s also ideal for those offering beauty treatments. With customisable options to suit various spaces, there’s a solution for every setting.
Elevate your offering
Zerobody Relaxation Bed
To differentiate Hilton from local competitors and appeal to top athletes, we chose the Zerobody Dry Floatation bed. Designed to give users a weightless, deeply relaxing experience, this is no ordinary treatment. Not only is it truly unique, but it can also be used fully clothed—minimising downtime between treatments and eliminating the need for extra staff.
This offers an elevated experience to your patrons and creates an opportunity for upselling for your teams.
Digital Wellness Coach
With our digital wellness coach, there’s no need to hire additional staff or train existing employees to use the new equipment. Patrons can either follow their own routine or utilise this digital coach—cutting down staffing costs in the process.
Transform your space
Experience Shower
The experience shower is more than just a rinse. It delivers a multi-sensory experience using soft light and fragrances to enhance relaxation.
The goal is to create a space that runs with minimal input—either offered as a premium up-sell or included as an exclusive benefit for your members.
What are you waiting for?
Reach out today and together, let’s level up your offering and maximise your revenue potential.
Enquire here today.
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